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Our Mission

Maximising the human experience of work

Our mission is to help organisations and individuals to achieve their full potential by providing research-led, evidence-based insight and solutions that enhance the human experience of work.

Our Vision

Human-organisational harmony

Our vision is a world where individuals are healthy, happy, and safe, and where their well-being is reflected through their organisations, groups and wider society.

Meet the Founders

Organisational & Behavioural Insights was born out of human connection and a shared purpose of wanting to create a better human experience of work. Our founders have decades of experience working with organisations of all sizes across a diverse range of industry sectors. Our network of organisational psychology experts reflect our founders' passion for helping businesses to create a happy, healthy and safe environment for their people.

Portrait image of Dr Jim Morgan

Founder & CEO

Professor Jim Morgan

Professor Jim Morgan is an award winning psychologist and human factors specialist. He has over 20 years of experience in applying psychology to improve safety and health.

Jim’s projects have resulted in an estimated increase in turnover (3 years post-project completion) of over £30 million for the companies involved through savings from reduced injuries and sickness, and an increase in tenders won due to enhanced health & safety (see aggregate industries case study). 

The validated psychometric tools developed by Jim and colleagues have been used by ~10000 workers in the UK and abroad (see example).

His government funded knowledge transfer partnership projects are consistently rated "outstanding" by Innovate UK.

Jim is a fellow of the Higher Education Academy (HEA), a member of the British Psychological Society (BPS), the Chartered Institute of Ergonomics and Human Factors (CIEHF), and the European Association of Work and Organizational Psychology (EAWOP).

 

Like most people, Jim also has personal experience of the negative effects of stress and burnout and the cyclical impact at home and at work. 

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Portrait image of Andy Salkeld

Founder & COO

Andy Salkeld

Andy Salkeld is an intelligence and strategy specialist with over 20 years of experience working with organisations of all shapes and sizes helping them turn data into information and into action.

 

Andy is a fellow Chartered Accountant (FCA) and member of the ICAEW, a member of the British Psychological Society (BPS), a PwC Corporate Finance alumni and world recognised public speaker.  

Andy has held numerous directorships, both executive and non-executive, across various organisations and  industry sectors and holds degrees in Mathematics with PhysicsFinancial Mathematics and Psychology

Andy has spoken internationally about his neurodiversity; living with ADHD, and experiencing depressive, anxious and suicidal ideation symptoms, and uses this lived experience to support organisations to maximise their human experience at work.

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OUR VALUES

All our work is founded in these six principles.

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Empathy

We listen to our clients and understand their unique needs.

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Collaboration

We work closely with our clients to co-create bespoke solutions that meet their needs.

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Integrity

We maintain the highest standards of scientific, professional and ethical rigor in all our work.

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Responsibility

We are responsible to organisations and individuals alike; seeking harmony between work and life.

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Innovation

We use cutting-edge research and practices to develop evidence-based, data-driven solutions.

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Humour

We believe humour is an essential part of humanity and helps build close and long lasting relationships.

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© 2026 by Organisational & Behavioural Insights Limited.

All Rights Reserved.

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